Research Center
The HEC Rabat Research Center is an essential part of the school’s mission. For its faculty members, it represents a central aspect of their work.
The CReSC Laboratory
The CReSC is a research laboratory in management sciences and economics, created in 2017 at the initiative of HEC Rabat.
The CReSC brings together, under the scientific direction of Professor Camal Gallouj , a team of permanent faculty complemented by associate researchers.
Research serving the school’s stakeholders
At HEC Rabat, research serves the school's stakeholders. It aligns with the needs and expectations of the different stakeholders, notably: ⦁ Students, enriching their education with updated content based on intellectual contributions from researchers, ⦁ Partner companies and organizations, providing them with solutions and tools to solve concrete problems. ⦁ The academic community, through contributions to advancing knowledge in management sciences.
Objectives and Missions
Research at HEC Rabat pursues several objectives: ⦁ Knowledge development: producing theoretical and empirical work to advance disciplines related to management, ⦁ Practical impact: addressing specific issues faced by companies or industries, ⦁ Academic visibility: publishing in recognized scientific journals and participating in international conferences, ⦁ Research training: introducing students, especially in the Master's program of the Grande École track, to a rigorous scientific methodology.
CReSC Research Themes
For the period 2022–2027, CReSC has identified six priority themes that form the core of the ongoing and future research efforts. These themes are:
Employment
Employment systems and HRM in services and commerce
Retail
Commerce and distribution in Morocco and emerging countries
Innovation
Industrial economics, entrepreneurship, and innovation management
Services
Organization, marketing, and operational service management
Digital Transition
Digital transition and its impact on the service economy
Artificial Intelligence
What AI model for cognitive services
Action Plan for Research Projects
The CReSC Laboratory has developed its research action plan based on the achievements of ongoing projects built around the central theme of the economic dynamics of services, and also by exploring new topics such as digital transition and artificial intelligence.
Thus, over the next five years, the CReSC laboratory council has approved 4 major collaborative projects:
⦁ Project 1: Commerce and large-scale retail in Morocco and Africa
⦁ Project 2: New forms of entrepreneurship in AI-based cognitive services
⦁ Project 3: Morocco in the information and service economy
⦁ Project 4: Digital transition and its impact on the economy, particularly the service economy.
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